With both multinational companies and small and medium enterprises clamoring for space in traditional communication channels like print, radio and television, consumers are flooded with a barrage of marketing messages that your company’s “unique” selling proposition will probably end up just being part of one big clutter. Your company’s message will, in all likelihood, end up getting lost in all the noise. Take away the “unique” aspect and your marketing message will end up nothing more than just another “selling proposition.”

One way to stand out from the rest of the competition is to explore new avenues; the most promising of which is mobile. Google CEO Eric Schmidt predicted a few years back, the future of the internet is mobile. Indeed, recent trends in technology point to the steady growth of the mobile web.

The mobile phone is a powerful marketing tool in itself. Its compact structure enables users to carry it with them everywhere. Recent statistics show the ratio of mobile phones to personal computers has increased. There are thrice as many mobile phones now as there are personal computers. Another noteworthy fact is that there are more mobile phones than there are television sets, radios and billboards; so if you’re looking at tapping into a larger audience base and being seen by every mobile user anywhere in the globe, then going mobile is for you.

Creative marketing possibilities are available in the mobile web. You need only know how to spot them. Listed below are some opportunities your company can take advantage of by going mobile:

Mobile site builders. The Internet is witnessing the rise of mobile site builders. Mobile site builders provide Internet users the platform to either convert their current website into mini mobile versions or to create, from scratch, their very own mobile sites. Mobile sites, in a nutshell, are mini websites that may be viewed in any WAP-enabled cellular phone.

Mobile site builders make for an effective marketing tool to increase your company’s presence within your target market. You can even use it to further expand your target reach. Imagine being connected to your clients 24/7. Mobile site builders, like Mobilemo, even feature different tools like file sharing, mobile forms, and messaging tools, which allow you to actually create online product catalogues, order forms, promo announcements, etc.

Mobile sites provide companies a complete and cost-effective marketing channel wherein customer relationships are built and strengthened. It also helps boost sales. Mobile sites also provide customers the opportunity to easily act upon an appealing offer. Once you’ve attracted your customers’ attention through your eye-catching catalogues, you can use mobile forms to take their orders. Compared to traditional advertising mediums, mobile sites provide companies the avenue to create permission-based, personal relationships with clients. It strengthens your ties with your customers as it caters to every individual’s preference.

Mobile Polls and Forms. Another opportunity prevalent in the mobile web are mobile polls. Polls offer subtle ways for you to tap into the minds of your target audience. A fashion retail store, for example, could create a ten-item mobile style quiz that will engage its clients to determine their personal fashion styles. The retail company may then use the results as a basis for consideration when it comes to the following month’s clothing designs.

Mobile forms may also be used to gather relevant customer information to keep your client database updated. Gathering the birthdays of your customers, for example, is a good way to enhance customer loyalty. Imagine the look on their faces after sending them SMS or mobile discount coupons during their birthdays. It will definitely help create a more personal relationship with your target customers.

Mobile Messaging. The mobile phone’s messaging feature is a powerful marketing tool in itself. The fact that it is always with the end user is something you should take advantage of. Use the mobile phone’s messaging tool in alerting your customers of sales, new products and shipments, new branches opening, and even extended store hours. Text notifications of coupon expiration dates, holiday discount announcements, anniversary discount privileges and any other promo you could think of will also help drive customers to visit your stores.