November 10, 2009

How to promote your mobile site

Filed under: Uncategorized — louella @ 1:26 am

More and more businesses and individuals are discovering the great advantages of Mobile Internet and are becoming more and more educated in terms of its usage and benefits.  As a result, the number of businesses and individuals putting up a mobile site is growing steadily. Now, the question lies on how to endorse your mobile web site. Here are a few tips on how to do so:

1.    Mobile Directories

With the launch of the dot mobi domain, more and more mobile site directories have emerged and although some may have different policies listed down for mobile sites to consider prior to getting listed, being part of the directory will reap beneficial results in the long run. One good mobile site directory is The ZON-Verizon.

2.    Print promotion and then some

You can, of course, let your clients know that you have an existing mobile site by indicating on your regular website its URL. Apart from this, you may have your mobile site URL printed on your business’ different communication collaterals such as business cards, brochures, letterheads and even indicate the URL in your company email signature.

3.    Mobile Code

You can have your mobile site’s  Mobile Code printed on your communication materials so your clients and target audience can just scan the code with their mobile phone’s camera and be instantaneously directed to your mobile site. A Mobile Code is a two-dimensional barcode that can store different kinds of data and which can be read by either an image scanner (instead of the laser barcode scanner) or a camera phone.


4.    Mobile Site-Centered Promos

Run enticing mobile promos to drive more visitors to your mobile site.  You may distribute mobile coupons or give away your own branded mobile content such as ringtones, wallpapers, games, or mobile applications.  This will help promote not just your mobile site, but your brand as well.


5.    Mobile Advertising

Mobile advertising networks are one way of getting advertised for a cheap price for a small volume of clicks a day. By publishing text or banner ads that link to your mobile site on the mobile ad networks, you can reach your target audience via mobile, sell your mobile contents anywhere in the world and monetize your mobile site.

Visit www.mobilemo.com to know more about mobile sites and build your own today.

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