November 10, 2009

How to promote your mobile site

Filed under: Uncategorized — louella @ 1:26 am

More and more businesses and individuals are discovering the great advantages of Mobile Internet and are becoming more and more educated in terms of its usage and benefits.  As a result, the number of businesses and individuals putting up a mobile site is growing steadily. Now, the question lies on how to endorse your mobile web site. Here are a few tips on how to do so:

1.    Mobile Directories

With the launch of the dot mobi domain, more and more mobile site directories have emerged and although some may have different policies listed down for mobile sites to consider prior to getting listed, being part of the directory will reap beneficial results in the long run. One good mobile site directory is The ZON-Verizon.

2.    Print promotion and then some

You can, of course, let your clients know that you have an existing mobile site by indicating on your regular website its URL. Apart from this, you may have your mobile site URL printed on your business’ different communication collaterals such as business cards, brochures, letterheads and even indicate the URL in your company email signature.

3.    Mobile Code

You can have your mobile site’s  Mobile Code printed on your communication materials so your clients and target audience can just scan the code with their mobile phone’s camera and be instantaneously directed to your mobile site. A Mobile Code is a two-dimensional barcode that can store different kinds of data and which can be read by either an image scanner (instead of the laser barcode scanner) or a camera phone.


4.    Mobile Site-Centered Promos

Run enticing mobile promos to drive more visitors to your mobile site.  You may distribute mobile coupons or give away your own branded mobile content such as ringtones, wallpapers, games, or mobile applications.  This will help promote not just your mobile site, but your brand as well.


5.    Mobile Advertising

Mobile advertising networks are one way of getting advertised for a cheap price for a small volume of clicks a day. By publishing text or banner ads that link to your mobile site on the mobile ad networks, you can reach your target audience via mobile, sell your mobile contents anywhere in the world and monetize your mobile site.

Visit www.mobilemo.com to know more about mobile sites and build your own today.

November 4, 2009

Mobile Site - Not Just a Mini Version of Your Website

Filed under: Uncategorized — louella @ 12:14 am

A mobile site has been thought of as an inferior version of a website because of its known restrictions: the lack of windows which disables one to multi-task, limited navigation with just the up and down function for scrolling, and simpler interface design due to the different technical specifications of a mobile phone as opposed to a PC.

However, the perceived limitations of a mobile site are not actually detrimental.  A mobile site is simply another way of presenting content online. Businesses that have chosen to create a mobile site version of their existing company websites would soon discover that a mobile site, even with the existence of limited navigation, still runs very similar to any other normal website, with functionalities such as mobile pages, polls and forms, and multimedia file sharing.

A business can create a mobile site to post information best accessed via mobile by people on the go, such as store directories, cinema schedules, sale information, store promos, restaurant menus and promos, transport schedules, and many more.

It has been said that a mobile site has great advantages especially for businesses and advertisers because Mobile Internet is naturally built to handle money. Also, users prefer services that are mobile than those that are bounded to fixed networks. No wonder, more and more businesses have opted to create a mobile site to reach more prospective clients.

With the emergence of smartphones, Mobile Internet usage is growing steadily and mobile site technology is becoming even more sophisticated. Soon, Mobile Internet shall cannibalize other media and with more and more companies creating a mobile site version of their websites, the Mobile Internet will, before long, become the biggest medium to reach audiences worldwide.

To create your own mobile site and to explore the benefits and great features of a good mobile site, visit www.mobilemo.com today.

November 2, 2009

Mobile site as a marketing vehicle

Filed under: Uncategorized — louella @ 9:57 pm

Research says that mobile captures the social context of media consumption thus, more and more companies have added mobile sites as one of their vehicles in marketing their businesses. With this growing trend in marketing, a mobile site builder comes in the picture.

While other mediums–digital media and broadcast media, for years, have claimed success in marketing and information dissemination, they will later prove inferior to the benefits of mobile and Mobile Internet in terms of functionality.

With the mobile phone considered as a personal mass media, any business can broaden their audience reach with over 2 billion people in the world having access to mobile web. Of course, it all begins with the help of the innovation of mobile site builders where businesses can create a mobile optimized version of their websites in minutes–even minus the help of a skilled programmer.

With mobile site builders offering multimedia file sharing, the creation of polls and forms and even a built-in payment mechanism, any business can have a fully-functioning multimedia vehicle which are able to reach more than what both digital and broadcast media have promised to reach; all these at a lower cost compared to print, radio and TV!

To know more about the benefits of a mobile site builder and how it can be a marketing vehicle for your business, visit www.mobilemo.com now and create your own mobile site.

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