Mobile phones have been named the 7th Mass Media by the world’s leading 3G strategy consultant Tomi T. Ahonen. Moreover, Ahonen said that mobile will soon take over from the internet and become the leading media of the 21st century.

Known only as a voice gadget for the masses in the late 1990s, mobile phones are now perceived as powerful media with the innovation of cell phones as mini-portals for MP3 and photo files, the capability to capture videos and photos and now—with the emergence of mobile internet technology—the capacity to browse the world wide web.

Mobile phones, compared to television, radio, the cinema, print, recordings (CDs and DVDs) and the internet, is the jack of all trades of media. It is said to have the capacity to replicate legacy media and has several unique benefits. One of the benefits is the ubiquity of the mobile phone. Being the most personal device one has today, a mobile phone is permanently carried 24/7 and is deemed more valuable than a wallet. Mobile phones—unlike television sets, personal computers or the radio—are permanently turned on which gives it the advantage over radio or television in terms of breaking news and live updates. Mobile phones are also readily available at a stroke of creative impulse with the convenience of their built-in cameras which has the capability to capture both photos and videos.

To appreciate the mobile phone as the most effective media of today, visit www.mobilemo.com and create your own mobile site today.

The Internet and Mobile Marketing Association of the Philippines or IMMAP held its 2nd General Membership Meeting and 1st Chief Marketing Officers Digital Forum last May 7, 2009 at the Club Ascend, The Fort.

MRM Studios, Inc., creator of Mobilemo, was among the 107 IMMAP members who participated in the event.

Among the IMMAP members, 9 media guests all from TV, media and print also graced the event along with Mitos Borromeo, CEO of Group M, a media investment management operation who did a talk on the latest leading mediums in mass media and Jay Bautista, Nielsen-Philippines’ Executive Director for Media, who discussed the results of the first-ever in-depth media habits study with an entertaining skit as a prelude.

To learn more about Mobilemo, kindly go to www.mobilemo.com and explore the benefits of Mobile Marketing.

In November 2007, statistics showed that 50% of the world’s population has a mobile phone subscription; such fact only explains how mobile phones have become an essential tool of today’s generation.

Mobile phones, when they were first introduced in the early 1990s, were used solely for communication specifically phone calls and SMS messaging.  As technology and the years progressed, the mobile phone has developed into a multimedia tool—first, as a cell phone with a built-in AM/FM radio which later evolved to a built-in MP3 player and which soon after evolved to a built-in camera capable of both photo and video capturing. In the new mobile phone technology, users can now surf the internet with WAP-enabled cell phones and can complete a monetary transaction and even shopping with the rise of WAP sites.

Mobile phones have become a super gadget with its ubiquity and convenience. Dubbed as the only universal device by famous 3G strategy consultant author Tomi T Ahonen, the mobile phone functions as a dependable communication device and so much more:

The Mobile Phone as a Time-Keeping Device

The mobile phone has replaced the good old wristwatch after people began relying on their cell phones to tell time. The mobile phone also functions as a personal alarm clock (without the hassle of re-setting the alarm because the user can program the days of the week the alarm needs to go off) and even a stopwatch.

The Mobile Phone as a Computation Device

Some mobile phones have a built-in calculator and currency converter, convenient when in situations which require calculations. Because bringing a separate calculator can be a hassle and a currency converter is not easily available just about anywhere, a built-in calculator and currency converter in a mobile phone is especially convenient.

The Mobile Phone as a Portable Music Device

2003 in South Korea, Sony Music launched a trial promotion of Ricky Martin’s pre-released tracks. Martin’s songs converted to MP3 files were sold directly to cell phone owners a week before the album was released and within six days, Martin sold over 100,000 songs. This event paved the way for music consumption among mobile phone users.

Mobile phones allow consumers to enjoy downloadable music and, as a matter of fact, the mobile music service’s worth sky-rocketed to 31 Billion dollars in 2007.

The Mobile Phone as a Camera

There are four times as many cameraphones as laptop computers and by 2007, there were already an estimated 1.6 billion of cameraphones worldwide. Cameraphones have become a convenient tool at “the moment of creative inspiration”, in the words of mobile expert Tony Fish. Cameraphones have also helped with citizen journalism where members of the community help in collecting and disseminating news and information.

Mobile phones have indeed become an integral part of our lives. Mobile phones keep us connected to the world, n sync with the latest trends and provide convenience with just a click of a button.

Make the most out of your mobile phone experience and sign up for a free mobile site today at www.mobilemo.com.

Source: Mobile as 7th of the Mass Media, Tomi T Ahonen

When WAP was first launched in the late 90s, people were frustrated because unlike the usual rich multimedia experience one can get from a computer, WAP sites are text-based with simple layout.

However, with today’s hectic, always-on-the-go lifestyle, WAP sites viewable on mobile phones are becoming convenient and practical.

WAP sites on nearly every subject matter are available: from news and information from the best news sources in the world like BBC News and Financial Times to sports, travel and leisure like ESPN, MapQuest and Sabre. One can also check his email while in the middle of a lunch-meeting and surf gifts online through e-Bay.

Business have also taken advantage of WAP sites to promote their products. 50% of the world’s population are cellphone subscribers and is twice as big as the population of TV sets in use.  Business and corporations have realized that information on their products, services and promotions can be well disseminated through the use of WAP sites viewable on WAP-enabled mobile phones.

Mobile Advertising started in Finland in the year 2000 where mobile ads were sent to mobile phone subscribers through SMS text messaging. Now, with the latest innovations of high-technology mobile phones, the mobile code has been recently introduced. Mobile codes, which are two-dimensional bar codes, are matrix codes similar to a bar code which, if shot with a camera phone with a built-in code reader, prompts the phone’s browser to connect the user directly to a programmed WAP site. Mobile codes may appear in print advertisements, websites or any other marketing material.

A WAP site is a testament to an ever-developing mobile phone technology. The practicality of a WAP site can create a less hectic, more convenient modernistic world.

 Want to explore the benefits of a WAP site? Visit www.mobilemo.com today.

The wireless industry was the one that created the design of WAP or the Wireless Application Protocol. WAP was created so that wireless clients like mobile phone users can access and view internet contents through their hand-held device like a PDA (personal digital assistant) and mobile phones.

WAP is a protocol designed for micro browsers and enables the creation of web applications for mobile devices. A micro browser is a piece of software which makes minimal requirements from hard drive, CPU and memory and moreover can display information on a mark-up language called WML or the Wireless Mark-up Language. WAP is composed of a WML language specification, a WMLScript specification, and a Wireless Telephony Application Interface (WTAI) specification and is based on Internet standards.

A website viewable via a WAP-enabled mobile phone is called a WAP site. Certain hand-held devices, though they offer full web browsers, still make the browsing of regular websites through a mobile device less fulfilling because of the need to zoom, scroll and swipe (for touch-screen phones). However, WAP sites, which are designed specifically for a hand-held device, can adjust to any mobile device’s small screen making web browsing through mobile phones uncomplicated.

WAP sites are perfect for today’s developing world because of the convenience and ubiquity of mobile devices. About 50% of the world’s population has a mobile phone subscription and since 2007, there were about 3.3 billion of these subscriptions globally, which is safe to say that there at least four times more active mobile phones than there are internet subscription.

It is expected there will be over 800 million wireless users around the world by the year 2002. In the long run, all hand-held devices shall be equipped with WAP as standard issue.

To explore the benefits of WAP, visit www.mobilemo.com today.

May it be a simple weekend brunch with friends or a party treat for the family, it is still essential to impress guests with delectable and beautifully-prepared dishes that mimic gourmet cooking. Regular moms and foodies can now enjoy cooking and preparing gourmet recipes with Weekend Gourmet, an e-cookbook viewable on the iPhone and the iPod touch .Weekend Gourmet, authored by Dorothy Ferreria, culinary expert, writer of three best-selling cookbooks and owner of Dorothy’s Cooking School, is a series of easy-to-follow recipes for those who love to cook and entertain on weekends. Weekend Gourmet 1, entitled “The Many Ways to Roast a Chicken”, explores unusual recipes for roast chicken ranging from chicken bathed in exotic marinades of fish sauce and lemon grass, to chicken yogurt spiked with herbs and spices. There is also the interesting recipe of chicken stuffed with rice and fruits, and so much more.

Weekend Gourmet contains cool features for a more informative and interactive experience, one of which are colored photographs of the recipes. There is also a special page on cooking tips and tricks from the author herself and a glossary of unusual ingredients and cooking terms. Weekend Gourmet also has in its features a unique check-list of grocery items needed for recipes featured. Moreover, Weekend Gourmet followers can interact with the author herself through e-mail and through following her online blog in the Cooks’ Community page included in the application.

Exclusively published by MRM Studios, Inc., the Weekend Gourmet application is readily available at the App Store for 99 US cents per download.

From a photo album manager to a joke generator, Apple iPhone and iPod touch applications function as gateways for fast-developing technology in the 21st century. Just when one thought reading a paperback or a magazine is restricted within the four walls of a library, there is now the innovation of the e-book application which allows users to read literature on their own iPhone or iPod touch, anytime and anywhere.

Moms-on-the-go and foodies can now benefit from this Apple innovation with the rise of e-cookbooks. Internationally published cookbook author Norma O. Chikiamco launched her own e-cookbook viewable on the iPhone and the iPod touch. Entitled Eat Rich Quick, this e-cookbook showcases recipes by Chikiamco herself that are easy to prepare minus the compromise of good taste, health benefits and quality. “While I’m a firm believer in the merits of slow-cooking, there are times when quick and easy meals are the order of the day.” Chikiamco noted in the introduction of her e-cookbook. “Because we are all busy, cooking often becomes a low priority in our lives. And yet we need to eat well.”

Just like the good old cookbook we have in our kitchen shelves, Eat Rich Quick’s presentation mimics that of conventional cookbooks that we all grew up reading. The pages, formatted to fit the iPhone and iTouch screens, are composed of clean lines and simple, easy-on-the-eye design. Each recipe is accompanied by a respective vivid photo of its finished product and also includes a link to a grocery list page which lists the staple ingredients in the kitchen.

Eat Rich Quick readers are also entitled to post their reactions and comments to the recipes, interact with the author herself through e-mail and read her online blog through the Cooks’ Community page included in the application. Exclusively published by MRM Studios, Inc., the Eat Rich Quick application is readily available for 99 US cents per download.